Our Story


Our Story

Flowers for Dreams started as an unassuming college project. We set out to sell a few hundred roses to parents outside a high school graduation ceremony. The plan was to use half the profit to upgrade our college diets from frozen pizza to takeout, and the other half to buy backpacks for the low income students we tutored during summer. Make a little money and make a difference.

A couple of neighboring high school’s got wind of the concept, invited us to their ceremonies, and a summer business was born. Not even two months later, we’d donated a total of 600 backpacks. Unbeknownst to us, we’d become a successful case study in profit and purpose working together.

After several summers of doing this, we gained intimate exposure to the not-so-pretty sides of the flower industry. From the exploited workers to the carnation cupcakes and everything in between, we concluded that florists were trapped in the past. So, when we graduated, we set out to become the alternative. The alternative to overpriced flower delivery. The alternative to hidden fees and silly upsells. The alternative to tasteless baby’s breath and pesticide-ridden roses. We wanted to make flowers more inspiring and accessible. In 2012, we launched our first website with a unique suite of organic bouquets, fair and honest prices, and a model where each purchase would benefit a local charity.

Today, we sell locally crafted flowers online for just $35 and free delivery. Every single bouquet sold benefits an amazing local charity.


We call it flowers, for dreams.

Locally crafted floweres in Chicago.

Modern Bouquets

Locally crafted flowers. Our stems are hand curated daily at local markets to create fresh, unique bouquets for every customer. Everything is sourced, designed, and delivered by us to ensure unprecedented levels of quality control.

Bouquets come wrapped in recyclable cloth and vases range from reclaimed wood to vintage tins. We don't have 'carnation cupcakes' and we hate balloons.

All bouquets start at $35.

Honest Prices

Our bouquets have simple prices. They start at just $35. No, not $34.99 and no, not $34.99 plus a teddy bear and service charges. $35, all in.

We don't want to trick you. I know, weird. Believe it or not, the price you see at the beginning is the price you will pay at the end. We don't believe in silly upsells or deceptive add-ons. We believe in fair and simple.

Free hand delivery to most of Chicago.

Free Delivery

Not only do we deliver for free, but we deliver by hand, on bikes, with real people. We're allergic to suffocating boxes, massive trucks, and suspect water bags.

Get to know your courier; you might see him or her often, and maybe, if you're nice, they'll surprise you with a case a beer. Yes, it's happened before.

Every bouquet benefits an amazing local charity.

Local Charities

Every purchase benefits an amazing local charity. Each month, we feature one worthy cause and contribute 1/4 of all our profits to it.

We believe giving back is more than just a nice thing to do. We see it as one of our core business functions. In just two years, we've contributed over $140,000 to some of our favorite local charities. We're very proud.

The Charities Apply to be one of our 2017 charities Start Here

We've donated $161,451.16 to local charities since our launch in 2012.



Meet our 2016 Charities of the Month