Flowers for Dreams started as an unassuming college project. We set out to sell a few hundred roses to parents outside a high school graduation ceremony. The plan was to use half the profit to upgrade our college diets from frozen pizza to takeout, and the other half to buy backpacks for the low income students we tutored during summer. Make a little money and make a difference.
A couple of neighboring high school’s got wind of the concept, invited us to their ceremonies, and a summer business was born. Not even two months later, we’d donated a total of 600 backpacks. Unbeknownst to us, we’d become a successful case study in profit and purpose working together.
After several summers of doing this, we gained intimate exposure to the not-so-pretty sides of the flower industry. From the huge waste and exploited farms, to the tacky selections and carnation cupcakes, we concluded that florists were trapped in the past. So, when we graduated, we set out to become the alternative. The alternative to expensive local flower delivery. The alternative to hidden online fees and silly upsells. The alternative to tasteless baby’s breath and pesticide-ridden roses. We wanted to make flowers more inspiring and accessible. We wanted to build a craft flower movement. In 2012, we launched our first website with a unique suite of organic bouquets, fair and honest prices, and a model where each purchase would benefit a local charity.
Today, we sell locally crafted flowers online starting at a simple $35 with free hand delivery in Chicago and service to Detroit, Milwaukee, and all their surrounding suburbs. Every single bouquet sold benefits an amazing local charity.
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