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Why Milwaukee

Today we launch our first market outside of Chicago. A dream four years in the making.

After spending the past 50 months (can’t believe it’s been that long) iterating in Chicago, perfecting our craft and quality, building out the supply chain, investing in brand, and getting the right people in place, we feel we’re ready to share Flowers for Dreams with more people in more places, impacting more nonprofits in even more communities.

We chose the beautiful city of Milwaukee for a few simple reasons.

First, logistics. It’s the closest geographically. We’ve built our brand on the principle that we’d control the whole process, own our whole margin, and thus offer a level of quality control rarely seen in the floral industry. From nearby sourcing to in-house design and hand delivery, we can leverage everything we’ve built in Chicago to offer the same amazing flower delivery experience to our Wisconsin neighbors.

Second, culture. I went to school in Wisconsin (go badgers!) and much like Illinois, the dairy state is known for its down to earth “Midwest nice” persona - people who care about fairness and quality over expediency and price. We feel our values are closely aligned.

Third, quality. We’re not interested in scale at the peril of authenticity and product integrity. We want to prioritize the things that have made us successful here. A commitment to made-to-order flower bouquets, hand delivery, local vendors, regional farms, and charities we can see and touch. All of which can still be done in Milwaukee without compromise.

It’s a big step for our young company. We’ll need to count on more of your support and orders to make it successful. But we know you’ll be there for us, and we you. Thanks for believing.

Wisconsin, here we come!

Look at that CEO

Steven Dyme
Co-Founder & CEO

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Milwaukee Suburbs we deliver to

Brookfield
Caledonia
Colgate
Elm Grove
Franksville
Glendale
Hubertus
Kenosha
Menomonee Falls
Mequon
Muskego
New Berlin
Oak Creek
Pewaukee
Pleasant Prarie
Racine
Richfield
River Hills
Shorewood
Silver Lake
Waukesha
West Allis
Whitefish Bay
Wind Point
Yorkville
53223
53012
53022
53097
53092
53051
53224
53024
53209
53217
53211
53212
53227
53204
53215
53207
53235
53110
53046
53007
53216
53210
53226
53214
53208
53233
53205
53206
53202
53132
53154
53151
53219
53045
53005
53122
53222
53225
53218
53213
53186
53146
53103
53150
53185
53182
53126
53108
53402
53406
53139
53177
53404
53405
53172
53129
53130
53403
53140
53144
53104
53158
53143
53142
53181
53170
53168
53167
53189
53188
53072
53089
53017
53033
53076
53037
53192
53179
53702
53295
53203
53221